The platform

One foundation for a connected personalized-medicine business.

Configure your offering, deliver branded insights, and connect people with appropriate next steps—all through one extensible platform.

DataEMmaSoftAction

Core capabilities

Everything you need to move from concept to a working client experience.

Build your offering

Configure genetic and biomarker panels around your audience, specialty, and point of view.

Make it unmistakably yours

Deliver a branded testing and reporting experience without building the infrastructure from scratch.

Translate data into understanding

Create patient-ready reports with actionable insights and built-in education.

Connect the care journey

Bring testing, telemedicine, supplement, pharmacy, and fulfillment workflows into one experience.

Work with the lab ecosystem

Use lab connectivity and raw-data upload capabilities to support flexible testing models.

Create paths to action

Move from insight to recommendations through an integrated marketplace—without managing inventory or logistics.

How it works

A clearer path from idea to impact.

  1. 01

    Define your offering

    Select or configure panels aligned with your audience and specialty.

  2. 02

    Launch under your brand

    Present testing and reporting through a consistent branded experience.

  3. 03

    Deliver useful insight

    Translate genetic and biomarker data into clear, educational reports.

  4. 04

    Connect the next step

    Support recommendations through integrated care, product, pharmacy, and fulfillment workflows.

Laboratory professional working with modern testing equipment

Flexible by design

Connect to the model you already have—or the one you want to build.

Use API and laboratory connectivity, raw-data upload, branded reporting, and marketplace workflows as the building blocks for your offering.

Talk through your model